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Local Marketing Producer

General Assembly logo

Détails de l'offre

location-pin Atlanta, Géorgie, États-Unis
location-tag 2986292

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 40,000 alumni — and counting.

In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.


As an Atlanta Marketing Producer, you will own the local marketing plan in Atlanta from end-to-end. You'll create a strategy that allows us to grow the business efficiently by getting students to campus and using data on trends in our region to optimize our offerings. You'll capture and create value through high-impact, high-volume events and workshops and be responsible for creating meaningful partnership opportunities with noteworthy companies and organizations in Atlanta’s tech, design and startup ecosystem. 

Ultimately, you will be responsible for increasing the size of the General Assembly audience and maintaining a highly engaged and valuable community, allowing GA to continue to grow, scale and change lives. 

Responsibilities:

Strategy & Planning: You’ll own and implement [metro]’s workshop and event plan and strategy, including the format, content and cadence as well as promotional strategy. You’ll be responsible for identifying new audiences and the best way to bring them to GA. You’ll identify the proper speakers, partners and instructors to ensure quality programming that fills the room. 

Program Execution: You’ll execute on the workshop and event plan and strategy by running in-person programming on campus. You will manage a busy schedule of activity and programming that run multiple days of the week. 

Cultivate Relationships: You’ll develop new partnerships and maintain relationships with current partners. You’ll engage local experts in tech, design, and business to participate in workshops and events as panelists, speakers, and instructors. You’ll be in charge of managing the local partner, speaker, and workshop instructor pipeline for your metro. 

Innovation: You’ll be tasked with identifying and marketing new and existing compelling topics by creating enticing event descriptions and engaging content. You’ll take ideas for new events and local campaigns from concept stage to launch.

Tracking & Reporting: You will keep track of and report on all metrics surrounding your workshop and event plan, identify opportunities and optimizations, and address metric pacing issues as necessary.

Qualifications:

  • 2-3+ years of event marketing, partnerships, or community management experience,
  • Some prior experience in startups or tech companies is ideal
  • An ability to multitask, prioritize, problem-solve, and execute in a timely fashion
  • Creativity is essential to this role

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